At the beginning of May a new Shandy Cruzcampo (Heineken Group) campaign, brainchild of the agency Bassat Ogilvy, began airing. In reality, it is a campaign designed to direct traffic towards a website created by Ogilvy One which offers the user a series of sensorial experiences. In order to achieve this goal, the agency commissioned boolab to produce a series of six 10” spots, the main objective of which is to pique the curiosity of a young audience, while at the same time associating the product with a world of pleasurable sensations. Four of the six campaign pieces were created using 3D animation techniques, with particle and fluid systems, while the other two were based on live action shooting, featuring two important figures from the art world. ‘To have the opportunity to work with the graffiti artist Suso33 and the contemporary dance troupe Guinea Pig Collective was an amazing experience’, says Nico Casavecchia, director of the campaign. ‘All of the campaign’s pieces, whether originating in the world of animation or film, share the same concept: to transmit the values of the product from a point of view that is essentially sensorial, instead of rational, with an aesthetic coherence that lends the campaign its own tone, despite the diversity of the pieces’.