Created in 1914 and based in New York, AIGA is the world’s oldest professional association for design. Each year it organises a competition known as ‘365: AIGA Annual Design Competitions’, which undoubtedly figures among the word’s top events in terms of design. This year, 2,500 pieces were submitted from all over the world, of which 126 were selected. Among this year’s winners is the Roca Barcelona Gallery showroom, a project developed by boolab for the agency Tiempo BBDO. Along with the other winners, the project will be entered in the AIGA archives, included in the association’s yearbook and will feature in the exhibition that will open next 29 September in New York before travelling the United States throughout 2011.
Roca Barcelona Gallery was also among the 108 elite pieces selected for inclusion in the XI Anuario de Creatividad Española (11th Spanish Creativity Yearbook) of the Club de Creativos, was honoured with a Silver LAUS Award (see note below) and also won a Silver award (category: Design) at the recently debuted PIAF advertising festival (Prague).
Archive for the ‘VFX’ Category
Roca Barcelona Gallery shines at AIGA (USA)
Sunday, June 13th, 2010
Lost promo triumphs at PromaxBDA and at the
New York Festivals competition
Sunday, June 13th, 2010
On Sunday, 29th of November 2009, the promo for season six of the mythical series Lost, produced by boolab and directed by Frankie de Leonardis, aired on the Spanish TV channel Cuatro, whose creative team had commissioned boolab with the piece. Within a few hours, the piece was being hailed as ‘the best Lost promo I’ve ever seen’ by the show’s co-executive producer, Carlton Cuse, on his Twitter page. From then on it spread like wildfire across the Internet, with over 750,000 hits on YouTube in a couple of days and mentions on a multitude of blogs and forums and in digital media. The piece was even aired in Canada and the United States.
Now, following its public success, the promo has also been recognised by the profession at two of the sector’s most prestigious festivals. At PromaxBDA, that important yearly festival in which all of the best promotional pieces from European television come to play, the piece garnered six nominations and was ultimately awarded with the Gold in the ‘Best Drama Promo’ category. And at the New York Festivals competition, it took home the Gold World Medal for Art Direction and the Silver World Medal for Script.
Nico Casavecchia recreates a world of sensations for Shandy Cruzcampo
Wednesday, May 26th, 2010At the beginning of May a new Shandy Cruzcampo (Heineken Group) campaign, brainchild of the agency Bassat Ogilvy, began airing. In reality, it is a campaign designed to direct traffic towards a website created by Ogilvy One which offers the user a series of sensorial experiences. In order to achieve this goal, the agency commissioned boolab to produce a series of six 10” spots, the main objective of which is to pique the curiosity of a young audience, while at the same time associating the product with a world of pleasurable sensations. Four of the six campaign pieces were created using 3D animation techniques, with particle and fluid systems, while the other two were based on live action shooting, featuring two important figures from the art world. ‘To have the opportunity to work with the graffiti artist Suso33 and the contemporary dance troupe Guinea Pig Collective was an amazing experience’, says Nico Casavecchia, director of the campaign. ‘All of the campaign’s pieces, whether originating in the world of animation or film, share the same concept: to transmit the values of the product from a point of view that is essentially sensorial, instead of rational, with an aesthetic coherence that lends the campaign its own tone, despite the diversity of the pieces’.
