On Sunday, 29th of November 2009, the promo for season six of the mythical series Lost, produced by boolab and directed by Frankie de Leonardis, aired on the Spanish TV channel Cuatro, whose creative team had commissioned boolab with the piece. Within a few hours, the piece was being hailed as ‘the best Lost promo I’ve ever seen’ by the show’s co-executive producer, Carlton Cuse, on his Twitter page. From then on it spread like wildfire across the Internet, with over 750,000 hits on YouTube in a couple of days and mentions on a multitude of blogs and forums and in digital media. The piece was even aired in Canada and the United States.
Now, following its public success, the promo has also been recognised by the profession at two of the sector’s most prestigious festivals. At PromaxBDA, that important yearly festival in which all of the best promotional pieces from European television come to play, the piece garnered six nominations and was ultimately awarded with the Gold in the ‘Best Drama Promo’ category. And at the New York Festivals competition, it took home the Gold World Medal for Art Direction and the Silver World Medal for Script.