The advertising agency Ogilvy & Mather Frankfurt commissioned us to produce a spot to promote the information services of German public television channels ARD and ZDF. The solution proposed by Martin Allais was to create a film whose technical execution would bring designs inspired from genuine cave paintings to life through animation, the allowing the viewer to travel from Prehistory to the 21st Century. To achieve a sense of continuity despite the huge jumps in time involved, the technique used was a mix of traditional animation and 3D. Apart from the 65” spot and two 15” teasers, the project also meant the creation of an interactive online game.
Archive for October, 2009
Martin Allais travels through the history of mankind for ARD and ZDF
Saturday, October 17th, 2009
Elliot Jokelson joins the ranks at boolab
Friday, October 16th, 2009He has recently been included by Boards magazine in its annual ranking of this year’s up and coming directors, being chosen from a total of 300 names from around the world to form part of its select group of 14 Directors to Watch in 2009(see interview here). Elliot Jokelson has now joined the team of directors at boolab, who represents him exclusively in a number of European countries, including Spain. Born in Philadelphia 33 years ago and trained in New York, Jokelson is best known for a series of stereographic 3D stop motion spots he recently created for the Bonnaroo Music Festival as well as music videos for bands such as TV On The Radio, Pinback and Seventeen Evergreen.
boolab at ArtFutura 2009 and Viedram (Rome)
Thursday, October 15th, 2009ArtFutura celebrates its twentieth edition at the end of October in Barcelona, and boolab is participating on two levels in this year’s festival. Firstly, Nico Casavecchia’s piece “Roll ‘n Rock” (OCB) has been selected for the ArtFutura Show 2009, a reel of just 12 works from around the world. Secondly, boolab will be one of the three speakers at the session on Saturday, 31 October, the theme of which is “From Film to Motion Graphics”.
Prior to this, boolab will be participating in the seventh edition of the Viedram Video Design Festival taking place in Rome from 22 to 24 October. In addition to having a piece selected for the festival’s official show reel (“Scratch Me”, by Nico Casavecchia), boolab will be giving a talk on the afternoon of Friday the 23rd.