He has spent his career as a creative director in advertising agencies until now. For many years, he was Creative Director for the Audi and Estrella Damm accounts at Tandem DDB Barcelona. In 2005, he left for Madrid, where he first spent a couple of years working at Young & Rubicam, then at El Laboratorio, where he was Executive Creative Director until 2009. In 2010 Danny Ilario made the decision he had been longing for: to leap into directing. And it was boolab he chose for his landing, drawn by the diversity of formats and platforms used by the production house.

‘After many years of working as an advertising creative from an essentially visual perspective, due to my art director profile, I needed to explore first-hand the world that is being opened up by new technologies, which are converting the communications industry into the new “Far West”; an uncharted territory whose borders are being redrawn each day. At boolab I have found the most open and agile platform from which to confront this personal and professional challenge’, says the director.

Danny makes his debut with an intimate piece co-produced by boolab and its US representative, The Ebeling Group, for the agency DDB New York. Commissioned by the We Can Help Us, it narrates the moving path to recovery taken by a teen with strong self-destructive tendencies. The director was given wide margins in terms of creative liberty, and the resulting 3’30” piece uses visual codes directly inspired by the work of Brothers Quay and of the Eastern European animation school of the 1960s. The production of the film meant one month of preproduction and two days of filming using puppets, in a set of equal scale for the characters.