From 25 to 29 July, the 37th edition of SIGGRAPH, the International Conference and Exhibition on Computer Graphics and Interactive Techniques, will be held in Los Angeles (USA). To put it one way, SIGGRAPH is currently the world’s most widely recognised and highly valued window into all that is 3D and interactive. That is why every year tens of thousands of professionals from all over the world come to discover the latest trends in the sector. Among the various activities carried out at the event (exhibitions, supplier fairs, courses and workshops, conferences and panels) is the Computer Animation Festival, which offers a selection of the best animated pieces and visual effects created throughout the world over the last year. This year, two boolab pieces appear as part of the Festival’s Official Selection: ARD/ZDF ‘Caveman’ (director: Martin Allais) and Slamdance Festival ‘Sweet 16’ (director: Nico Casavecchia).
In the 2009 edition of SIGGRAPH, held in New Orleans, six of boolab’s pieces were selected for the festival show reel, an unprecedented milestone for a European production house.
boolab is once again present on the show reel of the SIGGRAPH Computer Animation Festival
June 13th, 2010
Lost promo triumphs at PromaxBDA and at the
New York Festivals competition
June 13th, 2010
On Sunday, 29th of November 2009, the promo for season six of the mythical series Lost, produced by boolab and directed by Frankie de Leonardis, aired on the Spanish TV channel Cuatro, whose creative team had commissioned boolab with the piece. Within a few hours, the piece was being hailed as ‘the best Lost promo I’ve ever seen’ by the show’s co-executive producer, Carlton Cuse, on his Twitter page. From then on it spread like wildfire across the Internet, with over 750,000 hits on YouTube in a couple of days and mentions on a multitude of blogs and forums and in digital media. The piece was even aired in Canada and the United States.
Now, following its public success, the promo has also been recognised by the profession at two of the sector’s most prestigious festivals. At PromaxBDA, that important yearly festival in which all of the best promotional pieces from European television come to play, the piece garnered six nominations and was ultimately awarded with the Gold in the ‘Best Drama Promo’ category. And at the New York Festivals competition, it took home the Gold World Medal for Art Direction and the Silver World Medal for Script.
Nico Casavecchia recreates a world of sensations for Shandy Cruzcampo
May 26th, 2010At the beginning of May a new Shandy Cruzcampo (Heineken Group) campaign, brainchild of the agency Bassat Ogilvy, began airing. In reality, it is a campaign designed to direct traffic towards a website created by Ogilvy One which offers the user a series of sensorial experiences. In order to achieve this goal, the agency commissioned boolab to produce a series of six 10” spots, the main objective of which is to pique the curiosity of a young audience, while at the same time associating the product with a world of pleasurable sensations. Four of the six campaign pieces were created using 3D animation techniques, with particle and fluid systems, while the other two were based on live action shooting, featuring two important figures from the art world. ‘To have the opportunity to work with the graffiti artist Suso33 and the contemporary dance troupe Guinea Pig Collective was an amazing experience’, says Nico Casavecchia, director of the campaign. ‘All of the campaign’s pieces, whether originating in the world of animation or film, share the same concept: to transmit the values of the product from a point of view that is essentially sensorial, instead of rational, with an aesthetic coherence that lends the campaign its own tone, despite the diversity of the pieces’.
