BOOLAB CREATES AN INTRAUTERINE SEQUENCE FOR TV3'S LA MARATO
DECEMBER 2009
TV3's La Marató charity programme is a long-standing tradition on Catalan television. The channel dedicates an entire Sunday before Christmas to this fund-raising marathon. The agency Bassat Ogilvy has worked with La Marató for many years, and on this occasion commissioned Ovideo with the creation of the spot promoting this year's programme and asked boolab to develop the 3D elements of the piece. The commission involved creating a four-part intrauterine sequence (10” in all) in which two babies are about to be born, with one of them helping the other to get out. The communication strategy is based on the idea that we all like to help from the moment we come into the world. The challenge was to create a photorealistic baby in 3D, with facial and body movements.
