The interactive age is here, the viewer participates and the broadcaster watches, nothing is what it seems.

New communication spaces have emerged allowing brands to enter into active and insightful conversations with their audiences. In these conversations, there is no conflict between art and the message; they’re complementary.

Cities have changed, people and their habits have changed, as have their forms and channels for expression. Today, the audiovisual language has many dialects. We at boolab want to explore them all.

We are part of a long historic love affair with the image, its textures, its sounds and its many applications. When the challenges are huge, we push with passion to meet them head on. When we don't know, we invent. When usual screens become too small, we search for new ones in other spaces.

It’s thirteen years since Booker started out as an audiovisual production company with a focus on young talent. Five years since boolab was set up as an in-house R&D laboratory, and two since boolab was consolidated as a ground breaking animation, motion graphics and video art production house. Today, with equal passion as ever, we embrace a new world of visual experiences and interactive installations, convinced that here lay many answers to the challenges faced by a constantly evolving industry. In so doing we reaffirm our commitment to cutting edge audiovisual innovation and talent. 

We are very proud to present the Roca Barcelona Gallery, an inspiring and rewarding experience that significantly expands the scope of our vision for the future. It is the first step of many on this most promising of paths. Today, anything is possible, you just have to look from a different perspective.